Getting a little piece of valuable time from your target audience is getting harder and harder. A huge trend in the interactive space is participatory gaming, provided by a brand, to get people enjoying, playing and most of all – engaging with brands as part of their daily lives. Importance is placed on web metrics including time on site and page views. And if the user is on the site for more than a minute it’s considered a success.  Imagine having a consumer interact with your brand for ten minutes, then tell all their friends about their experience, share it on Facebook, Twitter or even MySpace (maybe). The level of brand engagement and word of mouth value is amazing.

Some Examples:

Volkswagon’s Fun Theory

Carnival Interactive Window Campaign

Enjoy!