Minnesota Life, headquartered in St. Paul, Minnesota is the fourth largest group life insurer in the country and has been in business for over 90 years. One of the key contributors to the company’s success is their 99% client retention rate.  In fact, they have the lowest lapse rate among leading group life insurers, which speaks to the level of dedication and commitment they show to each and every client. With statistics like that, stories to back them up, and a core business philosophy to ‘do the right thing’, we at Atomic Playpen intend to help Minnesota Life share their stories of exceptional service with the rest of the world! We will achieve this via an integrated campaign that includes tactics such as a microsite, print ads, online media, and social media efforts that speak directly to human resource executives and group life insurance brokers.

The campaign highlights stories of when Minnesota Life employees have gone above and beyond the customer service status quo to ensure their client’s needs were met. The new microsite offers a visually engaging method of storytelling and provides the viewer with a glimpse of the exceptional care and devotion that every Minnesota Life associate puts into practice on a daily basis. Visit the site and check out the stories for yourself at www.expectgreatservice.com!