Finally, there’s a selection of sponges available that save your nails from damage. The new Scotch-Brite NailSaver sponges come in several varieties designed to handle the toughest jobs down to the most delicate. They also include grooves for the user's fingers, so that nails aren't subjected to the scrubbing process. AP created a site experience that begins with an interactive carousel of sponges, so that the user can first see all of his/her choices. Then, the site dives deeper into the nail-saving benefits and uses for each — eventually leading users to a where to buy page.