ARAMARK needed to refresh their brand using several print campaigns targeted at particular consumer demographics.

The first was a summer campaign to drive fresh fruit sales in their cafes. AP developed a campaign that included creative and colorful images of fresh produce to inspire consumers to eat healthy.

Another campaign was targeted towards college campuses across the country as part of ARAMARK's foodservice. The creation of a fresh campaign to break through the clutter helped introduce these Zoca Mexican restaurants on several campuses.