The Let Joy In campaign urged people to let Joy--a 1950's-esque woman "here to help with homemade"--into their kitchens. The new Joy of Cooking family-style frozen entrees are designed to bring homemade-tastes to modern, fast-paced reality. Ads were created to build product awareness and drive people online. They featured Joy, as well as her food. The ads had national ad placement in People as well as leading home and food magazines.