Meet Joy. She's a 1950's-esque super-mom living in today's world — and she's here to help with homemade. She's also doing her best to fend off the Kitchen Dragon, a figment of the famous cookbook's author’s imagination, representing unhealthy, tasteless food options. The new Joy of Cooking family-style frozen entrées are designed to bring homemade-tastes to modern, fast-paced reality. The campaign centers around a microsite that features videos of the Dragon v. Joy, along with their backstories and product information.