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Michelinas.com

 
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Jokes and motion graphics get laughs; make sales.

Turns out Your Mama jokes are still funny. Thank goodness, because we just based an entire campaign on them. The Michelina's site uses clever copy to convey the benefits of their frozen meals. The design gives it an old-world feel and After Effects animation enhances the experience throughout. This site simply conveys benefits in a visually engaging way with a not-so-serious personality.