Hardcore Computers launched a first-of-its-kind computer - a computer in which components are submerged in liquid to prevent overheating and, therefore, maximize speed and performance. The computer easily out-performed even the most serious competitors in the market. Atomic Playpen designed and developed an eCommerce site that enables computer enthusiasts to configure their own computer online. Atomic Playpen also delivered a comprehensive advertising campaign that included print and online ads, Facebook page and viral videos to raise consumer awareness and drive traffic to the new eCommerce site.