Annual reports are typically overflowing with numbers and information that go unread unless the content is made attractive, interesting and easy to digest. To create the necessary visual interest for Wipfli’s annual report, AP used large, vivid photography and smart, colorful graphs throughout the report. Then, we clearly broke up the information into palatable chunks to encourage reading. The professional quality of the report spoke volumes about the professionalism of the business and their achievements throughout the year.